Selling in India - This is how Dr. Oetker does it! | Interview | Oliver Mirza - MD, Dr Oetker India

Описание: Oliver Mirza is the Managing Director & CEO of Dr. Oetker India Pvt. Ltd. – a leading purveyor of western sauces and spreads in India and has been successfully managing the company for over 8 years. An industry veteran with over 25 years of food business experience, Mirza in his current role is responsible for managing and growing the business of Dr. Oetker in the country with full P&L responsibility. Dr. Oetker is a German multinational company that sells baking powder, cake mixes, frozen pizza, pudding, cake decoration, cornflakes and various other products. The company started its business in India in the year 2008.
India is a unique market with a diverse customer base. Moreover, there was no baking culture in India back in 2008. The session focussed on how the company managed to sell its foreign products in India? The answer lies in their approach. The key takeaways from Mr Oliver Mirza - Managing Director & CEO, Dr Oetker India session were:
• Shifting approach: They shifted their focus from being “product-centric to consumer-centric”.
• Customers First: They focused on their consumers and accordingly introduced products that cater to them.
• Localise your strategy: They focused on the local market, local preferences and accordingly designed their sales strategy.
You can drop in your details at [email protected] to avail the full recording. You can hear it out to understand how Dr. Oetker is selling their foreign products in India and making it big in the Indian market.


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