IPL Media rights e-auction - Explained | Disney Star & Viacom 18 won the auction | 2023 - 2027

Описание: #iplmediarights #Disneystar #viacom18 #IPL2023
The richest cricket league in the world has gotten a lot wealthier. The IPL's blockbuster media rights auction will earn a potential ₹ 48,390.5 crore (about $ 6.2 billion) over the next five years, making the league one of the wealthiest in sports.
Earlier this auction was divided into 4 categories named A, B, C, and D with different potential.

Category A covers the exclusive TV broadcast rights for the Indian sub-continent. BCCI has set the base price at Rs 49 crores per game.
Category B covers the digital rights for the Indian sub-continent. The base price for the digital rights is ₹ 33 crore per game.
Category C covers the 18 selected games in each season for digital. The base price for this 18-match,  the non-exclusive digital package is ₹ 11 crore per game.
Category D covers all games for combined TV and digital rights at overseas. The base price is ₹ 3 crores per game.

Disney Star has retained the TV rights in the Indian sub-continent while Viacom 18 secured the digital rights in the Indian sub-continent 
Viacom 18 also bought the media rights for both TV and digital and Overseas rights for three global regions -Australia + New Zealand, the UK, and South AfricaMedia rights for two other overseas regions - the Middle East and the USA go to Times Internet 
The Indian Premier League was already the second-most expensive sporting brand in the world, only behind the National Football League NFL (USD 35.07 million). 
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