DIFFUSION OF INNOVATION

Описание: The Diffusion of Innovation Theory was developed in 1962 by Everett M. Rogers. The theory tries to find out how and at what rate new technology spreads. It has divided the audience into five parts namely Innovators, Early Adopters, Early Majority, Late Majority and Laggards. Are you having some difficulty in understanding these? View our educational video where we explain the theory with a real-life example to make it easier for you. Happy Learning!


A Project Done By: Aaryaman Dahiya, Pritika Mustafi & Shanti
(Students of BSc Mass Communication 2018-21 Batch for the course of Educational Media & Design Production)
Project Guide & Subject Matter Expert: Dr. Vijay Kumar Vijayan, PhD
Director of Photography & Presenter: Anisha Kar
Visual Editor: Pritika Mustafi
Researcher & Content Writer: Aaryaman Dahiya
Art Director, Make-up,& Stylist: Shanti
Graphics: PritikaMustafi, Sreeja Burman & Shanti
Produced By: School of Communications, Xavier University, Bhubaneswar
Executive Producer, Head of Creatives & Production: Dr. Vijay Kumar Vijayan, PhD


Sincere Thanks: Prof. Dr. Fr. Antony R. Uvary, SJ, PhD Vice-chancellor, Xavier University, Bhubaneswar
Prof. Fr. E. A. Augustine, SJ Registrar, Xavier University, Bhubaneswar
Dr. V. Vijay Kumar, PhD Dean (Acting), School of Communications, Xavier University, Bhubaneswar

© School of Communications, Xavier University, Bhubaneswar, 2021