HOW TO BUILD PR STRATEGY FOR YOUR FASHION BRAND

Описание: HOW TO BUILD PR STRATEGY FOR YOUR FASHION BRAND
These days it is all about branding. Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo in order to establish a presence in the consumer’s mind and attract and keep customers. Customers want to buy from brands they know and like. Stores on the other hand want to buy brands to entice consumers to their places. It is definitely the age of branding. A strong Public Relations (PR) campaign is an effective way to build awareness of your brand. I am giving you 5 ways to build a PR strategy for your fashion brand.
Following is the short description of two very useful platforms that I mentioned in the video so check it out and also don`t forget: share, subscribe & like :)
1. Moda Database - connects brands with celebrity stylists. Moda Database provides brands with contact information for celebrity stylists, in addition to their celebrity client list, brands they work with, and magazines and blogs that they've been featured in. One of the best ways for a brand to get their clothes to a celebrity is through their stylist, and using this method has successfully launched many brands. Many brands hire PR agencies who will do this, but smaller brands may not have the budget to hire a PR agency to get their clothes to a celebrity stylist, so our database allows them to do it themselves.

2. Booking Agent Info - connects brands with celebrities through their representation. Booking Agent Info provides brands with the contact information for the official agents, managers, and publicists of celebrities and influencers. Brands who are looking to hire celebrities or influencers for an endorsement, we provide information for their official representation so you don't need to go through a middle agency. In addition, scams are rampant in the industry, with many people claiming to represent specific celebs, and Booking Agent Info tells you who the official representation is.