Don't Follow The Market: The Team Behind Shtisel on the Future of International Television

Описание: Danna Stern and Dikla Barkai are two of the most accomplished professionals in Israeli television. As the founder of yes Studios, Danna created a content powerhouse, selling premium Israeli hits like Fauda and The Beauty Queen of Jerusalem to international platforms. Dikla is the Head of Fremantle Israel Studio, and the visionary producer behind Kugel, East Side, and Srugim, among others. Together, they brought Shtisel to the world: making it one of Netflix's biggest international breakouts.

In this conversation, they explain how the international television market transformed over the past decade. When Netflix launched globally, shows like Shtisel could reach 190 countries overnight. Today, platforms prioritize local markets, budgets have contracted, and producers must adapt. Danna and Dikla discuss what this shift means for Israeli content, why formats remain uniquely valuable, and their essential advice for creators: don't follow the market, follow your vision.

Tarbut Yom Alef, hosted by Niv Hadas and Gili Izikovich, is Haaretz's leading weekly culture podcast.

About Jerusalem Sessions:
The inaugural Jerusalem Sessions, a project of the Jerusalem Media Initiative, convened creatives and entertainment industry leaders in Israel to explore the future of storytelling in turbulent times.

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