Spotlight: Madeline Walden, Social Media Manager at Aquarium of the Pacific

Описание: Madeline Walden (  / madelinejoy  ) manages social media for the Aquarium of the Pacific (https://www.aquariumofpacific.org/) — an audience of more than 3.5 million followers across platforms, including 2.8 million on TikTok.


In this Spotlight episode, Madeline shares how the Aquarium built a massive global following by blending entertainment with education — and why their TikTok Live strategy eventually evolved into a podcast, Aquarium of the Pod-cific. (https://www.podcific.org/?utm_source=...)


We talk about:

• How “tricking” audiences into learning builds mission awareness
• Why behind-the-scenes animal care content performs so well
• Measuring success through real-world guest conversations
• Turning TikTok Lives into a long-form podcast
• The real lift required to launch and maintain a show
• Tools she relies on daily, including Sprout Social (https://sproutsocial.com/) and Repurpose (https://repurpose.io/)

Thinking about launching a podcast for your institution? This episode breaks down what it really takes — the time, structure, promotion strategy, and internal buy-in needed to make it work. 


This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media (https://attend.media/)

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com (https://marketingattractionspodcast.com/)