How Bad Inclusive Design Is Costing Your Brand More Than You Think with Ljubisa Kukulj

Описание: Is your brand’s inclusive design doing more harm than good? In this powerful session, Ljubisa Kukulj, Product Experience Design Manager at Mastercard, unpacks the difference between authentic inclusive design and the performative trends often seen on social media. You’ll explore how focusing on surface-level accessibility can lead to poor user experiences, reputational damage, and missed business opportunities.

Through real-world examples and honest insights, Ljubisa will show you how strong inclusive design practices can boost user satisfaction, brand loyalty, and revenue—while helping you move beyond check-the-box accessibility.

Key Insights:
How social media trends are misleading inclusive design efforts
The hidden business costs of poor accessibility practices
Good vs. bad inclusive design: examples and what to learn from them
How authentic inclusive design impacts brand perception, loyalty, and ROI
Actionable strategies to build inclusive products that truly work

Featured Speaker:
Ljubisa Kukulj: Product Experience Design Manager at Mastercard, with 10+ years of experience creating accessible digital solutions across global brands including Coca-Cola, Google, KLM, and Sofascore. He’s also an instructor at Uxcel, where he revamped the Accessibility Foundations course using real-world experience. A passionate mentor, speaker, and writer, Ljubisa champions inclusive design that goes beyond aesthetics.

Uxcel helps product and design teams upskill faster through interactive, gamified learning. From hands-on courses to real-time skill assessments and certifications, Uxcel is designed to elevate UX, product management, and AI skills across your organization.

Resources:
Learn accessibility best practices: https://app.uxcel.com/courses/design-...
Join Uxcel’s design community:   / discord  

Related Videos:
▶️ https://www.youtube.com/live/yv44AGcJ6QQ
▶️ https://www.youtube.com/live/bKBpLfpggFg
▶️ https://www.youtube.com/live/9SQe5U9610c

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DISCLAIMER: This recording is from a live webinar hosted by Uxcel. For more resources, visit: https://uxcel.com

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