Making Milkshakes with Industry Innovators, Keventers | Rahul Gandhi

Описание: Visiting the Keventers store was like stepping into a fascinating mix of legacy and modern ambition. I sat down with the co-founders of this 100-year-old start-up to understand their journey—from its pre-independence beginnings as a manufacturing-focused brand to becoming a consumer-facing powerhouse with over 200 stores across 65 cities.

We discussed everything: how they’ve preserved old recipes while experimenting with new ones, their expansion plans into Tier-2, Tier-3, and Tier-4 cities, and even their foray into FMCG products like flavored milk and ghee. They shared insights on navigating challenges like thin FMCG margins and rising competition in Tier-1 cities, all while maintaining their vision to blend tradition with innovation.

What stood out to me was their determination to build a genuine business in an increasingly difficult business environment. Their focus on creating opportunities for others and expanding access to their products speaks to their commitment to growth despite the odds.

For me, this conversation wasn’t just about their story—it was a window into how play-fair businesses like Keventers are reshaping India’s entrepreneurial spirit. Watch the full episode to hear their story, their strategies, and their dreams for the future.
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