Why AI Won’t Fix Bad Products

Описание: AI is transforming products faster than ever. But there’s a problem:

Many teams are using AI to create experiences that look impressive — yet fall apart the moment users go deeper.

In this keynote by Henrietta Ward, Content Design Manager @ Jisr, we explore a simple but powerful idea:

AI doesn’t fix broken services.
It exposes them.

Before AI can truly support your product or service, you need the right foundations:

• A clear understanding of who the service is for
• Clarity on the problem you're actually solving
• User stories grounded in real behaviour
• Service blueprints that connect the full ecosystem
• Strong UX content and voice guidelines
• Alignment across product, marketing, CX, and support

This talk looks at how service design becomes even more critical in the age of AI - helping organisations move beyond surface-level innovation to create coherent, human-centred services.

If you work in product, UX, service design, content design, CX, or digital transformation, this keynote is for you.

This video is Part 1 from the event keynote.

Stay tuned for the panel discussion and deeper conversations with industry leaders coming soon.

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