Don’t Just Start Another B2B Podcast—Turn It Into a Media Brand for Real ROI

Описание: No matter your industry, media isn’t optional—it’s essential to your go-to-market strategy. Think launching a B2B podcast is enough to check the media box? Think again.

In this episode of Closing Time, Ben Shapiro, founder of I Hear Everything, explains why businesses need to think bigger. Discover how to use media as a strategic channel—just like email or events—and learn how to repurpose a single piece of content across multiple platforms to drive ROI and real value. Don’t miss these actionable insights for leveling up your marketing game.

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Connect with Ben Shapiro:
  / benjshap  

Connect with Val Riley:
  / valerie-riley-marketer  

00:00 Introduction
00:41 Size of the podcast market
01:30 Starting a new podcast
03:10 Audio vs. Video
05:21 Building a media brand
07:17 Measuring success
10:27 The case against DIY
13:24 Building an audience
16:10 Media in the marketing mix

#mediabrand #b2bpodcast #podcastrepurpose