The Blind Spots Killing Your Business Growth (And How to Fix Them) | Leanna DeBellevue

Описание: On this episode of Leverage, host Daniel Tolson sits down with Leanna DeBellevue, who spent 15 years launching, leading, and exiting an award-winning marketing agency — and now teaches business owners how to spot the invisible “blind spots” that quietly crush growth.

You’ll hear the real difference between marketing vs advertising, why most founders accidentally talk about the process instead of the result, and how to tighten your message so people instantly understand: “That’s for me.” Leanna also breaks down how consistency builds trust (even when posts don’t get likes), why “best known beats best,” and the simple pattern that reveals where you’re stuck on repeat.

Instagram: https://www.instagram.com/lgdebellevu...
LinkedIn:   / ldebellevue  
Website: www.debellevueconsulting.com

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00:04 Meet Leanna DeBellevue — award-winning agency founder + exit story
00:24 What pulled her into business — from massage therapy to marketing results
00:41 Zero budget, organic growth — how she scaled early through relationships
02:07 Why events don’t scale — “you can’t duplicate yourself at breakfasts”
03:06 Your audience isn’t local — marketing beyond your geography
04:31 Why she exited — the “reinvent every year” reality + AI shift
05:52 Marketing vs advertising — brand story vs targeted offer
07:23 Stop selling the ‘how’ — sell outcomes, shorten the sales cycle
10:02 Why founders are the worst marketers — too emotional, too close
11:12 Blind spots aren’t failure — the LAX driving story that nails it
13:23 35 impressions + 7–8 hours — the content math behind conversions
16:11 Turn podcasts into books — content repurposing for authority + trust
19:55 A thousand views is huge — stop underestimating attention
21:19 Vanity metrics vs sales — why “viral” can be a trap
23:01 How to identify blind spots — repeating problems = a signal
25:34 Consistency builds trust — why the news wins
27:24 People buy on their schedule — don’t take “no response” personally
28:34 Best known beats best — why McDonald’s keeps winning
31:30 Scaling means systems — predictable delivery + trainable model
33:05 Where to find Leanna — socials + website