The Supermarket Loyalty Card Problem

Описание: Just a few years ago we used to see regularly discounted items for all shoppers in most UK supermarkets, but now those discounts are solely reserved for people who have a loyalty card. Today we uncover the real reasons for why this has happened...

Research Links:

• Nectar360 – Official site: https://www.nectar360.co.uk/
• Sainsbury’s – Nectar Prices help page: https://help.sainsburys.co.uk/help/of...
• Dunnhumby – Data analytics and customer insights: https://www.dunnhumby.com/

• Tesco Clubcard – 30th anniversary campaign (LSN Global): https://www.lsnglobal.com/news/articl...
• Tesco Clubcard – Nostalgic 30-year celebration video:    • Видео  

• Harvard Business School – How Tesco destroyed £1.3bn of value in 9 months: https://d3.harvard.edu/platform-digit...
• The Retail Bulletin – 30 Years of Clubcard and the data revolution: https://www.theretailbulletin.com/gen...
• MoneySavingExpert – Tesco Clubcard challenges and rewards: https://www.moneysavingexpert.com/new...
• BBC - About Dunnhumby & Tesco Chairman Quote ("You know more about my customers after 3 months than I know after 30 years..."): https://www.bbc.co.uk/news/business-3...
• UK Government (CMA) – Review of loyalty pricing in groceries: https://www.gov.uk/government/publica...

• Bloomberg – Tesco & Sainsbury’s profit from loyalty card data: https://www.bloomberg.com/news/articl...

• BBC News – Loyalty cards offer genuine savings, watchdog says: https://www.bbc.co.uk/news/articles/c...
• The Guardian – Loyalty cards provide real savings, watchdog finds: https://www.theguardian.com/business/...

Image Credits:
• Green Shield Stamps (Facebook):   / 3586822468038702  
• Sainsbury’s old orange label discounts: https://www.birminghammail.co.uk/what...
• New Nectar purple loyalty price labels: https://retailtimes.co.uk/wp-content/...
• Loyalty card vs non-loyalty card prices (BBC): https://www.bbc.co.uk/news/business-6...
• Tesco Clubcard – Image (Wikipedia): https://en.wikipedia.org/wiki/Tesco_C...

Music by Epidemic Sound.