"Forget Your Tech Stack - Focus on Sales First" - With Paul Green

Описание: Welcome back to the MSP Security Playbook, powered by ‪@Heimdalcompany‬, your partner in unified, AI-powered cybersecurity.

In this episode, host Jacob Hazelbaker is joined by Paul Green, founder of MSP Marketing Edge and host of the popular MSP Marketing Podcast. Paul has helped hundreds of MSPs ditch random acts of marketing in favor of a systemised, scalable approach to lead generation and client conversion.

Whether you're struggling to sell cybersecurity services to non-technical decision makers or just feeling stuck in reactive sales mode, this conversation is packed with actionable insight. Paul breaks down his 3-step marketing system, explains why MSPs must shift from technician to business builder, and shares the one thing he’d do in his first 30 days if launching a new MSP.

If you're ready to build marketing momentum and close better-fit clients, this episode is for you.

Don’t forget to follow and review the show, and share it with an MSP who needs a smarter go-to-market strategy.

Episode Highlights:

01:57 – Threat Briefing: Silent Ransom Group’s social engineering scam targeting law firms
06:09 – Why MSPs struggle with sales and how to build a repeatable system
07:45 – The 3-Step System: Build Audiences, Grow Relationships, Convert Leads
09:15 – Evolving Your Mindset: From techie to CEO to growth driver
17:26 – Starting from Zero: What Paul would do in his first 30 days as an MSP
21:03 – Play-by-Play: Jacob reflects on Paul’s top takeaways
23:03 – MSP Hot Seat: How to justify cybersecurity costs to skeptical clients

Connect With Us:
Connect with Paul Green:   / paul-green-msp-marketing  
Visit MSP Marketing Edge Website: https://www.mspmarketingedge.com/

Jacob Hazelbaker:   / jhaz  
Adam Pilton:   / adampilton  

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ABOUT US

Founded in 2014 in Copenhagen, Heimdal is a unified, AI-driven cybersecurity leader. Our XDR platform and managed services streamline SecOps for CISOs, Security Teams, and IT admins, reducing alert fatigue and fostering proactivity. Heimdal XDR suite and managed services offer solutions for every attack surface, whether at the Endpoint or Network, in Vulnerability Management, Privileged Access, implementing Zero Trust, thwarting ransomware, preventing Business Email Compromises, and much more.

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