Spring Marketing Tactics: How Automate Your Maintenance Season | Podcast Ep.80

Описание: Paul Belessis, Growth Marketing Manager at ServiceTitan, joins the show to share essential Spring marketing tactics for contractors transitioning out of shoulder season. Paul discusses the critical importance of a proactive maintenance strategy to build a solid pipeline for the summer months. He breaks down how to leverage Marketing Pro for cost-effective, multi-channel campaigns, starting with low-cost emails and layering in text messages, Meta ads, and direct mail. Learn about upcoming innovations like AI outbound agents, the power of neighborhood-specific targeting, and how to use the “rule of seven” to ensure your message resonates with customers during the spring thaw.

Join us as we discuss:

Building up a maintenance marketing strategy for the Spring season
Best practices for implementing omnichannel marketing with Marketing Pro
Converting maintenance visits into future sales opportunities

Check out these resources we mentioned during the podcast:

Marketing Pro: https://marketplace.servicetitan.com/...
Scheduling Pro: https://www.servicetitan.com/features...
Follow Paul on Instagram, TikTok, or YouTube!:   / paul_the_pro  
https://www.tiktok.com/@paul_the_pro?...
   / @paul_the_pro  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here! https://www.servicetitan.com/referrals

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Episode 80 | Mastering ServiceTitan