Damage control and crisis management: Using PR to make the best of a bad situation

Описание: Every company should be prepared for the inevitable public relations crisis - data breach, executive scandal, negative review, failed event, badly planned marketing campaign. Yep, it happens to us all. Hit by a PR crisis, you’ll need a fast and carefully crafted response.


We’re talking damage limitation, folks. It’s about protecting your brand reputation. You’ll need a PR crisis communication plan and team in place, BEFORE you need them. That’s not to say that when it happens, there’s nothing else to do.


A crisis will be a surprise. How you plan to respond, shouldn't be. You’ll need holding statements, trained spokespeople, social media monitoring, crisis alerts, role play, and more.