Inside Hyatt’s Shift to Luxury, Experiential and AI-Powered Travel |  Behind the Business

Описание: From a single Los Angeles motel to a multi-billion-dollar global chain, Hyatt is redefining the meaning of luxury. After leading the company for almost two decades, CEO Mark Hoplamazian gives us an inside look at the hotel operator’s newest frontier: a full-scale brand reorganization designed for the next generation. By shifting from real estate ownership to high-margin luxury experiences, Hyatt is doubling down on the future of luxury travel. In this episode of Behind the Business, Fortune’s Matt Heimer explores how Hoplamazian and Hyatt are navigating transformation in a shifting travel landscape.

Hyatt Hotel’s extensive portfolio features over 1,450 hotels and resorts spread across over 80 countries, ranging from more affordable standard hotel rooms to luxury all-inclusive resorts. Now, in order to meet shifting travel trends and remain competitive among rivals many times its size, Hyatt is nearing the final stages of a full-scale brand reorganization. Here’s why Hyatt is selling real-estate and investing in luxury, experiences, and tech-backed trip planning to book the next generation of travelers.

00:00 – Hyatt’s Bets on Brand-building
01:10 – Hyatt’s History
01:30 – Intro to CEO Mark Hoplamazian
01:45 – Hyatt’s Asset-Light Strategy
02:57 – Hyatt’s 5-Brand Strategy
03:30 – Hyatt Leans Into Luxury Travel
04:18 – Hyatt Leads in Luxury
04:41 – Intro to the Chicago Athletic Club
05:43 – Growth of Experiential Travel
06:06 – Hyatt’s Recent Acquisitions
06:54 – World of Hyatt’s Experiences
07:35 – 2026 Travel Trends
08:10 – Maintaining Consistent Consumer Experiences
08:42 – AI, Data, and Intent-Based Search
09:31 – Hyatt’s Next Chapter

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