Why big tobacco companies want to you to quit | Gruen

Описание: One of the world's largest tobacco companies has put out an ad telling people to quit smoking cigarettes. But why would they do such a thing when it's one of their core products? Turns out, they just want to push you onto a different product - the electronic version of the e-cigarette. #Gruen

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It's the year everything stopped except advertising. So we can't stop either. Gruen returns, unmasking marketing secrets faster than a conspiracy theorist in Bunnings.

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In Australia, cigarette advertising has been banned for decades, which is why it's great to see an anti-smoking campaign like this.
Our message is simple. If you don't smoke, don't start. If you smoke, quit. If you don't quit, change. Unsmoke your world.
Unsmoke? I don't un-derstand. Who made that virtuous campaign?
Unsmoke your world.
(GROANS)
That's right, cigarette giant Philip Morris. Ooh, I hope they catch those dastardly bastards selling all those cigarettes. I guess that does explain why these campaign graphics reminded me of something...
(LAUGHTER AND GROANS)
So why does a company that still sells 800 billion cigarettes a year want you to stop using its product? Turns out Philip Morris has another product. An e-cigarette, or "heat stick", called the IQOS, which heats tobacco.