Five Core Truths That Shaped My Business Strategy
Автор: Jia Liao
Загружено: 2025-09-21
Просмотров: 757
Описание:
I grew a tiny sauce idea into 1,000 retail stores in under 2 years.
In this video I’m sharing the five core truths that shaped my business strategy—so you can avoid the price wars, thin margins, and guesswork, and instead build a real brand that stands out on American shelves.
What you’ll learn in this video:
1️⃣ Solve what’s missing — how to find real market gaps customers already understand
2️⃣ Lead with what’s special — use your story, craft, and edge to stand out
3️⃣ Do less, better — pick the right sales channel (DTC vs. retail) and commit
4️⃣ First impressions matter — packaging & naming that win in 3–5 seconds
5️⃣ Lean into your edge — double down on the 20% that drives 80% of results
Resources & Links
🌶️ Check out my brand → www.hotpotqueen.com
💼 Connect with me on LinkedIn → / weijia-liao
👥 Join the Startup CPG community → https://startupcpg.com/
@startupcpg
🎥 Our family channel → @wonderblooming
Timestamps
00:00 Intro
01:01 Best Products Solve What’s Missing
02:37 Lead With What Makes It Special
04:11 Do Less, But Better
07:05 First Impressions Matter
09:29 Lean Into Your Edge
11:42 Takeaways
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