Sherrif Karamat CAE President and CEO of PCMA - Turning Global Events into Engines of Economic Power

Описание: At PCMA’s CONVENE at Marina Bay Sands in Singapore, Trends and TravelDailyNews sit down with Sherrif Karamat, President & CEO of Professional Convention Management Association (PCMA & CEMA), to explore how the business events sector is evolving into a powerful engine of economic and social impact.

“The whole goal of PCMA… is about driving economic and social outcomes through business events.”

In this exclusive interview for Trends and TravelDailyNews Asia-Pacific, discover how PCMA is reshaping the global meetings, incentives, conferences and exhibitions (MICE) industry through:
Strategic leadership and executive-level education
The Business Event Strategist (BES) certification—“the MBA of the business events industry”
Data-driven insights through PCMA Insights and market intelligence
The growing role of AI, technology and data aggregation in event strategy
Sustainability challenges and the future of responsible event planning
The impact of geopolitics, mobility and global disruption on event destinations
Why face-to-face events are becoming MORE important in the age of AI and misinformation

As the global economy shifts towards knowledge, networks and trust, business events are no longer just gatherings—they are platforms for influence, innovation and measurable outcomes.

Karamat shares why the industry is now over 40% larger than pre-pandemic levels, how global communities are expanding across 70+ countries, and why the future will see more events, not fewer.

This is essential viewing for:
Event professionals | MICE industry leaders | Destination marketers | Corporate strategists | Tourism executives | Meeting planners | Hospitality leaders | Students entering the events industry

Watch now to understand how global events are shaping the future of business, economies and human connection.

#PCMA #BusinessEvents #MICEIndustry #EventStrategy #SherrifKaramat #MeetingsIndustry #EventProfs #GlobalEvents #AIinEvents #Sustainability #EventMarketing #TourismIndustry #SingaporeEvents #MarinaBaySands #FutureOfWork #Leadership #DataDriven