Proving LinkedIn ROI: A Framework for Smarter B2B Measurement | VertoTalks On-Air #4

Описание: How do you prove LinkedIn ROI?

Most B2B marketing teams struggle to connect LinkedIn campaigns directly to pipeline and revenue outcomes. Proving LinkedIn Ads ROI - not just impressions and clicks - requires a structured measurement approach.

In this VertoTalks On-Air webinar co-hosted with LinkedIn, Ivailo Shipochki (Partner, Head of Advertising at VertoDigital), Yasen Lilov (Partner, Head of Data & Analytics at VertoDigital), and Sanjana Palepu (Sr. Product Marketing Manager, Measurement at LinkedIn) share a clear framework for proving LinkedIn ROI and improving B2B LinkedIn ROI performance.

They cover how to define & capture signals for meaningful measurement, how to activate insights with advanced targeting, account engagement data, and optimization tactics, and how to measure & maximize impact by validating what’s truly driving results, and scaling what works. This includes LinkedIn's current best practices and measurement tools, and real case studies from B2B companies that demonstrate how to move beyond vanity metrics to actionable measurement.

Timestamps:
0:00 - Introduction
1:51 - The state of B2B measurement: why ROI matters
5:05 - The 4-step measurement framework overview
5:29 - Step 1: Define – moving from vanity to value
9:48 - Step 2: Capture – building the data foundation
13:26 - Step 3: Activate – AI-driven ABM audiences
21:37 - Step 4: Measure & Maximize – proving what works, and scaling what matters
23:13 - LinkedIn’s Revenue Attribution product – integrating your CRM data to measure influence on pipeline
26:57 - The Companies tab on LinkedIn: using intent data
30:57 - Fireside chat: attribution strategies, underutilized data & the future of measurement
46:26 - Q&A: How to prioritize LinkedIn measurement tools
52:03 - Q&A: CAPI implementation challenges
54:51 - Conclusion & wrap up

This webinar was co-hosted with LinkedIn and originally live streamed on November 13, 2024.

Follow us on LinkedIn to watch our webinars live:   / vertodigital  

Follow Yasen, Ivo and Sanj on LinkedIn for regular insights around measurement and proving LinkedIn ROI:
Sanj’s LinkedIn profile:   / sanjanapalepu  
Yasen’s LinkedIn profile:   / yasenlilov  
Ivo’s LinkedIn profile:   / ivailo-shipochki  

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Webinar produced in partnership with MuteMadness Studio: https://www.linkedin.com/company/mute...
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VertoTalks On-Air is our series of practical online sessions where we discuss timely topics from the digital marketing world, sharing insights and lessons learned from our day-to-day agency work.

#b2bmarketing #linkedinads #marketingmeasurement #paidmedia