What is Eye Tracking and How It Works | Demo video by CoolTool
Автор: CoolTool
Загружено: 2019-08-07
Просмотров: 17001
Описание:
#EyeTracking is a technology that allows you to understand what a person is really looking at while watching advertising, viewing design layouts, browsing a website, etc. It is the most objective method to measure consumers' attention.
At CoolTool.com, eye-tracking technology (as well as other neuromarketing technologies) is fully integrated with our surveys engine. It allows you to cross-analyze consumers' explicit responses with their nonconscious reactions and get the most reliable insights. It is all fully automated.
You can run eye-tracking studies using a special device (infrared eye tracker) or via a standard webcam. The accuracy of the webcam-based eye tracking results depends on the webcam resolution.
#Neuromarketing #CX #Insights #Marketing
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