How do I sell my coaching services when I hate selling

Описание: How do I sell my coaching services when I hate selling?

Stop Selling. Start Coaching. | How Coaches Can Create Clients Without Feeling Salesy

🎯 “I love coaching… but I hate selling.”
If that sounds like you, this conversation will change how you approach client creation forever.

In this mini-podcast episode, Helmut Waldhuber interviews Rich Bernstein, CEO & President of Mars Venus Coaching. Rich breaks down the art of enrolling clients without selling, using a proven 4-step process that every coach can implement—no sales scripts or pressure tactics needed.

You'll learn how to:

Coach people into wanting to be coached

Use dissatisfaction and vision (D → V) to create clarity and desire

Work with gender intelligence when speaking to men and women

Structure your programs for long-term client retention


📌 Chapters
00:00 – Intro: Why coaches hate selling
00:32 – The #1 mistake coaches make when selling
02:05 – Coaching is not the product: Vision is
03:24 – Using the Reticular Activating System to trigger desire
05:15 – Don't sell coaching—coach them into seeing their vision
06:40 – The 4-step sales process explained
09:30 – How to use a free form to test commitment
12:10 – The role of a paid session and pricing strategy
13:55 – Why selling coaching in bundles fails
15:30 – How to sell coaching during workshops and webinars
17:00 – D vs. V: Why vision sells, not dissatisfaction
18:35 – Using the sales process at dinner parties?!
19:15 – Gender differences in the sales process
21:10 – Why women freeze at the word "goal"
22:25 – What to do if you're afraid to ask for money
24:00 – The real value of coaching (and what it's worth)
25:35 – How to structure coaching programs the smart way
27:00 – The psychology behind offering 3 pricing options
28:40 – Final recap: Sell the vision, not the process
30:00 – Bonus tip: The one phrase that takes away sales fear

👉 Want to become a Mars Venus Coach?
Learn more about our certification program:
🌐 www.marsvenuscoaching.com

📞 Schedule a free clarity call with our team: https://bit.ly/4kjIrHr

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