Never Say ‘That’s Good Enough’: Paul Hickmott’s Standards-First Blueprint

Описание: He started an exterior cleaning business at 55 — and built it into a “runway to retirement.”


In this episode, I’m joined by Paul Hickmott from PH Exterior Cleaning Services in Northampton, UK. Paul shares how he moved out of a high-stress printing career, bought a small starter round, and deliberately shaped a business that fits his life — including a clear niche in roof cleaning and training.


We talk standards, pricing, and why Paul’s mantra is simple: never say “that’s good enough.” He breaks down how he prices to avoid burnout, how he sets boundaries to protect his time, and what’s actually working for him in marketing (including Google Business updates and when ads can make sense).


🎧 Listen to the full episode for a grounded, practical conversation about building a profitable exterior cleaning business that supports your life — and leave a comment with your biggest takeaway.


👉 Listen now—and if it helps you, please consider supporting the show with a paid Substack subscription (link below). Thank you so much!


This episode is powered by Squeegee App — the software I use to schedule my window cleaning business. Whether it’s scheduling, reminders, quoting, or invoicing, Squeegee App has it all.


Sign up with the following code and save 10% for the first 12 months: https://sqgee.com/signup/mcrae





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