Andy Raskin: What does Strategic Narrative Sound/ Look like?

Описание: #Andy #Raskin has been called the storyteller of Silicon Valley, with a list of clients that includes some of the biggest venture-backed names in tech. Andy is the expert of a relatively new discipline of the #strategic #narrative. Although it looks like it belongs to marketing, the strategic narrative is a key leadership component that delivers strategic value. If a company wants to withstand friction and chaos, the strategic narrative is an indispensable tool. “A company without a well-thought out story is a company without a well-thought out strategy.” Join Kevin Black of #BlackMarketLeadership and Andy as they discuss the strategic narrative, what is it, what it looks like, and why it is important.

More about Andy Raskin. He helps #CEOs #align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include venture-backed companies funded by Andreessen Horowitz, First Round Capital, GV and other top investors. I've also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel and General Assembly. To learn more and get in touch, visit http://andyraskin.com.

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