Inside the Twilio–AEG Partnership: How Real-Time Data Is Transforming Live Sports & Entertainment

Описание: Live sports and entertainment are becoming a proving ground for real-time, AI-driven customer engagement.
In this episode of AppDevANGLE, Paul Nashawaty sits down with Chris Kohler, CMO of Twilio, and Nick Baker, President & COO of AEG Global Partnerships, to unpack their new strategic partnership and what it signals for the future of fan engagement platforms.
Drawing on real-world use cases across Crypto.com Arena, the LA Kings, and AXS, the conversation explores how data platforms, AI, and real-time communications are reshaping the fan experience before, during, and after live events.
Why it matters: theCUBE Research finds that 89% of fans are more likely to return to venues that offer personalized experiences, pushing sports and entertainment organizations to treat fan engagement as a data and platform challenge—not just marketing.

Key Highlights / Chapters
Why 89% of Fans Prefer Personalized Experiences


From Sponsorship to Platform Strategy


Data + Communications + AI = One-to-One Experiences


Inside AEG’s Real-World Use Cases


Reducing Complexity and Closing the Skills Gap


What This Signals for the Broader Industry


00:00 - Intro
00:07 - Setting the Stage: Personalization, Partnership, and Key Players in the Podcast Journey
02:41 - Strategic Partnership Goals and Success Metrics
04:50 - Enhancing the Modern Real-time Fan Experience
08:23 - Strategic Partnership: Uniqueness, Impact, and Future Opportunities
12:38 - Strategic Collaborations: Impact, Insights, and Conclusions