How Senior Leader Builds Consensus Between Board Members and Staff - Doug Jaeger

Описание: In Chapter 12 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer Doug Jaeger shares what he is learning about building multi-party consensus in his Art Director's Club president role. Jaeger learns to understand individual needs within both the board membership as well as with the staff. Offering social media adoption as an example, Jaeger starts with sharing an idea, then positions the idea at the board level to receive support, and finally disseminates the idea across the organization via program planning and rollout. Jaeger is a partner at design firm JaegerSloan - http://jaegersloan.com/ - and is also president of the Art Director's Club - http://www.adcglobal.org/ . Previously he founded thehappycorp and has served in creative director leadership roles at TBWA/Chiat/Day and JWT. Jaeger holds a BFA in Computer Graphics and Art Media Studies from Syracuse University.

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