POAS vs ROAS: Why Your Best Ad Campaign Can Lose Money (Profit Tracking)

Описание: Your best campaign has a ROAS of 5: $10,000 in sales on $2,000 of ad spend. After product costs, shipping, payment fees and handling, those orders left $1,800. Less than the ads cost. ROAS can't see that. POAS, profit on ad spend, can.

Try it free: https://axitrace.com/profit-tracking/...

THE PROFIT OF EVERY ORDER
Net revenue minus cost of goods, shipping cost, payment fee and handling
Every cost line by line, each one can be switched off
Product costs from Shopify, WooCommerce, Shopware, Magento or PrestaShop, or a CSV file
Products without a cost use your default margin, clearly marked as estimated

POAS NEXT TO ROAS
POAS for every Meta, Google Ads and TikTok campaign, right next to ROAS
Above 1.0 the campaign paid for itself, below 1.0 you are paying to sell
Sort by profit and see which campaign really wins

TURN IT ON
The last 90 days are calculated right away
Reporting on every plan, including Free
On the Business plan you can send profit instead of revenue to Google Ads, Meta and TikTok, opt-in per connection
AxiTrace never touches your bids or budgets

WHAT YOUR STORE GETS
You see which campaigns really make money
The profit of every order, not just its revenue
90 days of history on day one
Your bids stay yours

Free plan, no credit card.

Chapters
0:00 A ROAS of 5 that loses money
0:13 Where the money went
0:31 What ROAS can't see
0:40 The profit of every order
0:59 Where product costs come from
1:12 POAS next to ROAS
1:26 Sort by profit: a different winner
1:39 90 days of history and profit bidding
1:58 What your store gets

#POAS #ROAS #Shopify