378: How to create a simple, effective sales funnel - with Dr. J.J. Peterson (ALL-STAR)

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Okay, okay - raise your hand if you’ve heard us talking about how to create an effective sales funnel for YEARS now, but still haven’t made one that actually works for your business? Or maybe you’ve got a funnel, but you’ve never formally written it down and shared it with your team? No problem - this one is especially for you!

My special guest today is Dr J.J. Peterson of StoryBrand and he’s simplifying how to create a simple, effective sales funnel that drives sales.
If this has been on your proverbial to-do list for like, ever and you never seem to get it done, my friend, everything you need is just ahead as J.J. breaks it all down for us. Bottomline, it’s simpler than you think to take immediate action and hit your sales numbers this month.

Here’s how.

My all-star special guest today is Dr. J.J. Peterson and he’s simplifying how to create a simple, effective sales funnel.

We tackle and simplify all aspects of it, including:
*Why every small business (big or small) needs to create a sales funnel and what stops most from doing it
*What the 5 components to an effective sales funnel are, built the StoryBrand way:
*Creating a one liner
*Launching a simple website
*Inviting people in with a lead generator
*Crafting an email sales campaign
*Crafting an email nurture campaign
*How to create a one-liner that catches your prospective client’s attention and intrigues them to want more information and take action - there are 3 parts:
*The problem
*The solution
*The results
*What the 7-step Story Grid is and how it plays into your sales funnel and email campaigns
*spoiler alert: you are NOT the hero of the story… your customers are
*…and ultimately, I asked him what he means by “not using bowling balls in your email campaigns” - why so many do this and what’s better to help convert prospects into paying clients.

So, grab your journal and a pen… we cover a lot of ground on this one and I know it’ll help you make a sales breakthrough instantly if you follow the steps.

Q: Are you ready to learn how to create a simple, effective sales funnel? If yes, this one is for you.
It’s time to #DoTheThing!
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Mary Baird, CSEP - the CEO of The Simplifiers has one goal in mind… to help you SIMPLIFY your life.

With over 20+ years experience in running a small business, she coaches creative people on how to do less to accomplish more, prioritize your time wisely, and ultimately, to simplify.

Mary is the host of The Simplifiers Podcast, where she interviews very smart people from all over the world who take topics in work and in life and SIMPLIFIES them.

An international public speaker who’s been published in FORBES Magazine, Huffington Post and featured as one of the “Top 25 Young Event Pros to Watch” by Special Events Magazine, Mary is also on a mission to share the gospel of what a Texas breakfast taco is all about.