Scaling Multi-Location Healthcare Marketing the Right Way

Описание: Scaling healthcare brands shouldn’t mean sacrificing local trust, but for many growing systems, that’s exactly what happens.


On this episode of Ignite, Ashley Petrochenko, Cardinal’s VP of Brand Marketing, sits down with Kim Craven, Director of Field Marketing at Ethos Veterinary Health, to unpack how multi-location healthcare organizations can scale sustainably without losing the local relevance patients rely on. Drawing from her work supporting 140+ specialty and emergency hospitals, Kim shares how strong marketing foundations, not shiny tactics, are what actually unlock growth at scale.


The conversation breaks down why centralized data and attribution matter, how local storytelling builds confidence in moments of anxiety, and where AI fits once the basics are done right. The stakes are real. As budgets tighten and expectations rise, healthcare marketers need strategies that drive growth while protecting trust and experience.


You will learn:
How to scale local healthcare brands without diluting credibility
Why patient stories outperform generic brand messaging
What a frictionless digital front door really looks like
How attribution and AI support smarter growth decisions


If scaling without breaking trust is on your roadmap, this is the episode to queue up next.




RELATED RESOURCES
Connect with Kim -   / kimberly-craven  
Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing....
Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing....
Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing....


Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing....