How Gucci Sold Perception, Not Products 💰 | The Secret Behind Luxury

Описание: 🎯 Gucci never gives discounts… yet people line up to buy it!
Why? Because Gucci never sold a product, it sold perception. 💭

The fewer people could afford it, the more everyone started wanting it.
They didn’t lower their price, they raised their brand value.
That’s the real psychology behind luxury marketing 💸

If your brand isn’t for everyone, it can become very special for someone.
And that’s how exclusivity became the new luxury. 👑

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