Copywriting For Recurring Revenue—Copywriters Podcast 393
Автор: David Garfinkel
Загружено: 2024-11-04
Просмотров: 304
Описание:
It’s become so common we don’t even think about sometimes, but subscription products have really taken over our world in a way no one could ever have predicted.
And along with them, new demands and new opportunities for copywriting.
If you look at the past, you’ll see a lot of promotions were based on a single sale, with the copywriter or the business HOPING that the customer might buy the upsell.
These days, recurring revenue is just a matter-of-fact business model.
The question is, how do you not only sell people into a continuity program which bills them month after month, but get them feeling good about paying over and over?
That’s what we’ll look at today.
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