7 Attribution Models Explained

Описание: Attribution Models Explained: First Touch, Last Touch, Linear, Position Based, and More

Wondering how to track what’s actually driving your conversions? In this video, we break down 7 different attribution models you can use to measure marketing performance, from first-touch and last-touch to multi-touch and data-driven attribution.

You’ll learn:

✅ What attribution models are
✅ How each model assigns credit across customer touchpoints
✅ Which model is best for brand awareness, conversions, or paid media
✅ Why ThoughtMetric’s data-driven attribution gives a clearer picture of what’s working

We’ll cover:

First-Touch Attribution

Last-Touch Attribution

Linear Attribution

Time Decay Attribution

Position-Based (U-Shaped) Attribution

Linear Paid Attribution

ThoughtMetric's Data-Driven Attribution

Whether you're a marketer, media buyer, or e-commerce founder, understanding attribution is the key to scaling smarter. Learn how to use the right model to improve ROI and optimize your marketing funnel.

🔍 Try ThoughtMetric free for 14 days — no credit card needed: https://thoughtmetric.io

#AttributionModels #MarketingAttribution #EcommerceAnalytics #FirstTouch #LastTouch #MultiTouchAttribution #ThoughtMetric #DataDrivenMarketing #CustomerJourney #MarketingROI