Tupperware Manufacturing 1984 Ultra 21 “The Beginning”
Автор: Tupperwarehistory.org
Загружено: 2018-08-15
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Tupperware Manufacturing 1984 Ultra 21 “The Beginning”
This industrial film, produced by Bill Stokes Associates for Tupperware, explores the development and production of Ultra 21, Tupperware’s attempt to create a line of cookware that could be used in the freezer, refrigerator, microwave, and oven. In the late 1970s, the microwave oven had a large user base in Japan and the United States. Tupperware, a very popular cookware line, had no products specifically designed to work in the microwave, and was wary of developing such a product. The company began to research a new material that could be used in the freezer, microwave, or oven in 1978. In the early 1980s, Tupperware felt that it had been successful and set out to design a cookware line with the new material, now christened Ultra 21. A new production plant was built in Augusta, GA and Tupperware began an aggressive publicity program before the product was even on the market. By 1985, Ultra 21 was in the hands of the consumer
Courtesy of the Texas Archive of the Moving Image
Tupperware Brands Corporation and its Subsidiaries, current and former... All rights reserved
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