Why "Good Proofing" Your Company Matters: A Conversation with William Holsten

Описание: In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with business mistake prevention specialist, William Holsten. William shares his incredible journey from a 40-year corporate career in innovation and brand management to inventing carnival and party games—and all the business pitfalls along the way.

You’ll hear the fascinating story behind William’s first product, Pitch Burst, and the hard lessons learned from launching a side business, navigating product failures, and reinventing designs after costly mistakes. William opens up about the pivotal moments that changed his life—both personally and professionally—including the health scare that led him to reevaluate and eventually sell his company.

Together, Ed and William dive deep into:

Why failures are essential for growth and confidence
Real-world examples of business mistakes and how to prevent them
Practical tools for self-analysis, customer understanding, and “goof-proofing” your company
The importance of mentors, business plans, and learning from others’ mistakes
How to use “pre-mortems” to anticipate and avoid major pitfalls

Whether you’re a small business owner, an aspiring entrepreneur, or someone looking to level up your business acumen, this episode is packed with actionable insights and relatable stories on how to embrace and learn from failure.

🔗 Connect with William Holsten: williamholsten.com

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