How Oak Bros Scales Tree Work With Standards: Safety, Culture, CRM, and Renewals

Описание: In this episode of The Branching Out Podcast, Justin Rademacher sits down with Jaclynn “Jackie” Guin from Oak Bros Tree Care (Central Illinois), a husband and wife owned tree company that’s been in business since 2009.

We get into what it really takes to scale a tree service company without losing your standards. Culture, systems, leadership, hiring, safety, and the operational stuff most companies skip until it hurts.

What we cover:
• Oak Bros origin story: two best friends, a borrowed chainsaw, and dead ash trees everywhere
• The shift from “rowdy” to professional: OSHA wake-up call and why ANSI Z133 matters
• Building a team and protecting culture as you grow
• Installing real core values (not just printing them on a wall)
• Jackie’s interview questions that reveal character fast (including the “sound” question)
• EOS and Traction in a tree company: what they actually used and how it helped
• Why a CRM is non-negotiable in 2026 (and how it unlocks renewals, follow-up, and customer experience)
• Using data to find easy revenue: contacting past customers for seasonal pruning work

Connect with Oak Bros Tree Care:
Phone: 309-392-4127
Email: [email protected]
Instagram: @OakBrosTreeCare
Facebook: Search Oak Bros

If you run a tree service business and want stronger systems, better people, and a culture you can scale, this one’s for you.

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#TreeService #Arborist #SmallBusiness #EOS #Traction #Leadership #CompanyCulture #ANSI #TCIA #TreeCare