004 | Doni Brown, Dallas Influencer & Founder of Pivot Cosmetic

Описание: Doni is commonly known as Dallas Influencer, she is the founder of Pivot Cosmetic, a CBD cosmetics line created to promote self-care within women of color. Over the past five years, she also helped many businesses and personal brands transform their marketing strategies and increase their digital reach thru her consulting, workshops, and online courses. She uses her platform to educate and empower women and hopes to inspire other entrepreneurs to manifest their ultimate vision.
In this episode, Doni sits with Nat & Yas and discusses all things from mindset shifts she had to make, strategies she implements in her business, to so much more.


Key Insights to Tune In for:

[2:15] Doni shares her story, who she is and what she’s all about
[4:44] Discussing her initial journey as an entrepreneur in the cosmetic world and the shift that brought her to where she is now
[8:38] Talking about mindset shifts and things she had to overcome to be able to pivot towards her new business
[13:23] Did Doni have mentors and support systems in place that helped her move forward?
[15:49] Sharing her story about the transitional period she had a year ago
[22:08] From a year of pivoting to her successes
[26:16] How Doni came up and implemented the strategies she has in place to help other businesses as well as her own
[32:06] Tackling the Switch Cycle strategy & its steps
[37:40] Differentiating the kind of buyer categories, how she categorizes them and how she speaks to them
[40:38] Combine those categories or differentiate them while creating your funnel/storefront?
[42:38] Tips for someone just starting out: figuring out your zone of genius and deciding what to focus on
[48:54] Explaining what is a funnel and how it works
[52:06] Sharing tips about the best converting lead magnets
[55:41] Leaving Yas & Nat with an amazing wisdom bomb


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Her Website: https://www.donibrown.com/
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Her Online Course: http://bossupyourbrand.com/
Pivot Cosmetic’s Instagram:   / pivotcosmetics  
Pivot Cosmetic’s Website: https://pivotcosmetics.com/

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