Elfira Asmiranda - Economy Of Fast Fashion, Consumer Behavior and sustainability

Описание: Elfira Asmiranda
English task: (economic isaues)


Economy of Fast Fashion – Consumer Behavior and Sustainability

-INTRODUCTION

-Hook

Imagine buying new clothes just because they're cheap, then letting them pile up in your closet after wearing them once. This habit feels trivial, but it has a massive impact on the economy and the environment.

-Background

Fast fashion has become part of modern lifestyle, offering affordable clothing, quick trends, and easy access. However, behind this convenience lie serious consequences, from wasteful consumption to environmental damage. Consumer behavior is the main driver of high demand for fast fashion, while sustainability issues are increasingly a global concern.

-Thesis Statement

This paper discusses how the fast fashion economy is influenced by consumer behavior and how these practices impact environmental and social sustainability.

BODY PARAGRAPH 1

Consumer behavior that tends to be impulsive and trend-oriented is the primary driver of the fast fashion economy. Low prices and constantly updated trends lead consumers to buy excessively, not based on need. This pushes producers to ramp up production with fast cycles.

-BODY PARAGRAPH 2

Fast fashion production has serious impacts on environmental sustainability and working conditions. The textile industry is a major contributor to global water waste, carbon emissions, and textile waste. Additionally, many factories in developing countries are exploited with low wages and poor working conditions.

-BODY PARAGRAPH 3

Sustainability approaches like slow fashion, circular fashion, clothing recycling, and eco-friendly material selection are solutions to reduce the negative impacts of fast fashion. Changing consumer behavior plays a key role in pushing the industry to be more responsible.

-CONCLUSION

Fast fashion cannot be separated from society's impulsive consumption patterns. Its impacts on the environment and society are enormous. Changes in consumption patterns, along with the adoption of sustainability standards by producers and governments, are needed.

-REFERENCES

Bick, R., Halsey, E., & Ekenga, C. C. (2018). The global environmental injustice of fast fashion. *Environmental Health*, 17(1). https://doi.org/10.1186/s12940-018-04...


Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The Environmental Price of Fast Fashion. *Nature Reviews Earth & Environment*, 1, 189–200. https://doi.org/10.1038/s43017-020-00...


Joy, A., Sherry, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands. *Fashion Theory*, 16(3), 273–295. https://doi.org/10.2752/175174112X133...


Claudio, L. (2007). Waste Couture: Environmental Impact of the Clothing Industry. *Environmental Health Perspectives*, 115(9), 449–454. https://doi.org/10.1289/ehp.115-a449


Fletcher, K. (2014). *Sustainable Fashion and Textiles: Design Journeys*. Routledge.