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Why Waitrose Never Cracked the North
Автор: HighStreet
Загружено: 2025-12-25
Просмотров: 12092
Описание:
The poshest supermarket in Britan just can’t crack the North.
Waitrose is everywhere in the South, but head past Birmingham, and the stores start vanishing. What happened?
From failed expansions to frozen supply chains and cultural misfires, we unpack how Waitrose accidentally became the most Southern brand in Britain.
Chapters:
0:00 The Green Line Nobody Talks About
0:40 What Waitrose Thinks It Is
3:03 Money Isn’t the Whole Story
3:50 The Cultural Mismatch
6:27 A Southern Brand in a Northern World
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