What Business Leaders Get Wrong About Workplace Culture?

Описание: In this thought-provoking episode of the People MBA, James and Bryan tackle the often misunderstood relationship between employer brand and company culture. Moving beyond "fluffy bunny" platitudes that plague most discussions about culture, they explore how employer brand can serve as a strategic blueprint for creating the organizational capabilities businesses need to succeed.
The hosts introduce a powerful framework: just as consumer brand drives customer "willingness to pay," employer brand drives employee "willingness to serve." This perspective elevates employer brand from a mere recruitment tool to a C-suite strategic priority. They argue that rather than starting with what talent wants, effective employer brand strategy begins with what the business needs, then crafts a compelling narrative to attract people who will thrive in that environment.
With only 61% of global brands having any semblance of an employer brand strategy (and just 37% of small businesses), there's massive untapped potential for organizations willing to approach culture with strategic intent. This episode provides practical insights for connecting employer brand to measurable business outcomes and reshaping how we think about culture as a driver of organizational capability.

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