Rebranding at Scale: How InEight Aligned 20+ Stakeholders with Constellations (Part 2: Client CMO)

Описание: What does it take to successfully rebrand a complex B2B technology company? In this interview, Melissa Esbenshade, CMO and Board Member at InEight, walks through their rebranding journey and how they used Constellations to guide alignment, stakeholder confidence, and visual clarity.

We cover the full process—from early pain points to the refreshed brand’s reception—and the unique role Constellations played in building trust and ensuring that every voice was heard.

This is a candid look at the realities of rebranding—and how marketing leaders can leverage audience perception mapping to reduce revision cycles, create alignment, and achieve brand clarity.

This is Part 2 of our two-part series on InEight’s rebrand. In Part 1, we hear from Joseph Fioramonti, Creative Lead at Dark Square, who shares the creative team’s perspective on guiding the process.

👉 Learn more about Constellations: https://constellations.app/agencies/

#Rebranding #BrandStrategy #MarketingLeadership #AudiencePerception #DesignResearch #BrandAlignment #Constellations