SEO Website Upgrade Checklist | Protect Rankings During a Redesign or Domain Move

Описание: A website redesign can destroy years of SEO progress in a single day if it is not handled correctly.

In this video, I walk through a complete pre-launch, launch, and post-launch website upgrade checklist designed to protect organic traffic, search visibility, analytics accuracy, and user experience during a site redesign, CMS migration, or domain change.

This checklist applies whether you are:

Redesigning your website
Switching CMS platforms
Migrating to a new domain
Consolidating mobile and desktop sites
Launching a new theme or framework

Even small mistakes like a forgotten robots.txt rule, missing redirects, or lost metadata can cause massive traffic and revenue loss. I have seen businesses lose millions from issues that take minutes to prevent.

What this video covers

How to prepare for a website upgrade without risking SEO
Common mistakes that kill organic traffic after launch
How to protect Google Analytics and tracking continuity
Why UX, performance, and SEO must be aligned during migrations
How to validate success before and after launch

Pre-Launch Checklist Highlights

Block search engines from staging environments
Verify Google Search Console and Bing Webmaster Tools access
Back up XML sitemaps, server instances, and DNS records
Crawl staging sites for errors and performance issues
Preserve headings, titles, metadata, and structured elements
Create one-to-one 301 redirect maps
Prepare XML, video, and hreflang sitemaps
Pause paid campaigns to prevent quality score damage

Launch Checklist Highlights

Remove crawl blocks from robots.txt
Confirm analytics and tag manager are live
Fix staging URLs in images and scripts
Run full crawls for errors and redirect validation
Manually verify top revenue and traffic pages
Submit fresh XML sitemaps to Google and Bing

Post-Launch Checklist Highlights

Monitor rankings, traffic, conversions, and performance
Resume and update paid campaigns and extensions
Update inbound links where possible
Validate SSL, security, and caching
Promote the new site and build early momentum

This checklist is built for SEO professionals, developers, marketers, analysts, and business owners who cannot afford traffic loss during a website change.

If your website upgrade plan does not include all three phases, pre-launch, launch, and post-launch, you are taking unnecessary risk.

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