Super Creativity 😋🎨🖌!

Описание: Coca-Cola's new Christmas ad is once again made entirely with Al, marking its second year using generative tech for the world's most iconic holiday campaign

The company says even fewer people were involved this time, aiming for faster, cheaper, and bolder creativity. But while it pushed boundaries with Al, many feel the magic of human emotion is fading behind the pixels.

Is this the future of creativity or the end of it?

Love technology? Follow @Technology

Credits: @cocacola