Performance Metrics Your CMO Actually Cares About

Описание: Here is the ULTIMATE guide (and tool) to track performance marketing metrics that moves the needle for your business.

As a marketer, you know the impact your campaigns have on company revenue and brand presence—but you need to be able to share the RIGHT data to get your team to believe in the growth, the strategy, and in you.

There are hundreds (literally) of marketing performance acronyms that you may THINK matters to company growth but really doesn’t in the eyes of your CMO.

I created this video to turn you into a rockstar in the boardroom (or Zoom room for my fellow remote rockstars) every time you need to present a report on marketing performance.

If you’ve been struggling with how to identify, visualize, and communicate the data that matters most—this video is for you.

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0:09-1:52 Why Marketers Struggle with Data
0:55-4:04 Aspiring for Your North Star Metric
4:06-6:36 Making Data Driven Decision as a Team
6:40- 7:49 Foundations Tech Stack
7:50-8:56 Benefits of Using Geckoboard
9:50-11:21 Metrics I Pay Attention to as a CEO
11:21-13:00 Setting Up Your Dashboard/Identifying Your Top 5 Metrics
13:00-18:07 Communicating Data with Geckoboard
18:07-18:58 Data Tip: Keep it Simple
18:58-19:53 Data Tip: Don’t Stretch the Truth
19:57-21:20 Data Tip: Avoid Mysteries

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