what's authenticity and how to brand yourself to the max (VANS case study)
Автор: Tuba Avalon
Загружено: 2025-09-07
Просмотров: 21494
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How come nobody feels authentic anymore? To cut this short, I’m stripping this down to the clinical: diving into what leading sociologists actually say about “authenticity,” and how their definitions explain the way we present ourselves today. I embedded in the analysis a case study about your favourite skate shoe, that you (just like me) probably never used for its sole purpose. And if you did, congrats, you're authentic (according to only some of the theories). And yes, it's VANS.
00:00 Intro
01:41 The VANS Story
02:50 Erving Goffman on performance
04:09 Judith Butler on identity
08:24 Lionel Trilling on sincerity
11:31 Charles Taylor on ethics
17:55 Zygmunt Bauman on liquid modernity
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