Vail Stock Down 52% — Is the Market Missing the Real Story?
Автор: Curia Financial
Загружено: 2026-02-11
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https://stormskiing.com for more from Stuart Winchester and the Storm Skiing Journal and Storm Skiing Podcast.
Global Warming. A declining number of ski areas. The stock of industry leader Vail Resorts (NYSE: MTN) down 52% over the past five years.
An investor might look at these and conclude that skiing is dying.
Wrong, says Stuart Winchester, founder of stormskiing.com and the Storm Skiing Podcast — and the creator of the first media platform dedicated to lift-serviced skiing.
To call Stuart and industry expert is an understatement — and Stuart points out that snowmaking technology has extended seasons in many cases, and the “declining ski areas” stat is a red herring: the US has added the equivalent of a Colorado’s worth of skiable acreage in recent decades.
Skiing, Stuart says, is actually getting bigger and better. By extension, the stock of Vail Resorts — owner of the much-loved and also much-hated Epic Pass — may offer investors who buy today an attractive entry point.
But this long-form interview covers so much more than Vail’s stock, global warming, and skiable acreage expansion. Watch it to see what we mean — and give Stuart’s website a visit.
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