Hooked on micro-dramas yet? Could this be the future of TV?
Автор: T-House
Загружено: 2024-05-02
Просмотров: 4356
Описание:
Despite cheesy plots, unknown actors and occasional flubbed lines, the streaming app known as ReelShort – a company invested by the Beijing-based digital publisher COL Group – has an undeniable charm and has hooked millions with its minutes-long “micro-dramas.” It has already exceeded 10 million downloads in the U.S. alone. What's the secret behind their skyrocketing success? Are these micro-dramas just a fleeting fad, or are they here to stay? And with production costs at just a fraction of traditional TV shows, could this be the new way we produce and consume content?
Guests in this episode are actor Kasey Esser; Gary Mao, part of the Core Team at Highstreet; and Chen Jiahe, chief investment officer at Novem Arcae Technologies.
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