How Can Facebook Messenger Help You Generate Leads

Описание: Facebook Messenger has revolutionized how business owners and marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions.

So it goes without saying that when Messenger added the ability for businesses to add and use bots on it’s messaging platform, it presented a tremendous opportunity to increase and automate lead generation and sales process.

A Facebook Messenger bot is a piece of software that uses Artificial Intelligence to simulate conversations with potential and existing customers. Facebook Messenger bots make it easy for ANY BUSINESS to engage with the platform’s 2.45 billion monthly active users (MAU) (as of September 2019).

It can be automated, it can use scripts and, most importantly, it lends itself to bot technology.

At a glance, Facebook Messenger it's not much different from other third party messaging apps like WhatsApp, Viber, WeChat and others. What really distinguishes Facebook Messenger, let's face it, is the fact that it’s attached to Facebook which has billions of active users.

It is a gateway to tremendous online visibility.

Facebook Messenger is an important part of your marketing mix. It enables you to automate your engagement with people trying to get more information about your business.

When people find your business' Facebook page, they can get basic information like your hours, whether you're currently open or closed, maps and directions, as well as an overview of what you offer to the general public.

But you know and I know that for your business to close the deal, there has to be a more personal touch. A potential customer may want to get more information or they may have certain questions that your page simply can not anticipate and/or answer.

Whatever FAQs you may have set up, may come a bit short as far as the wide range of questions, queries and concerns people may have. This is where Facebook Messenger comes in.

Facebook Messenger gives you “stop gap” and “catch all” communications option.

Unless you have done extensive consumer intelligence, there's no real way to anticipate all the needs and concerns of your customer base.

The good news is you don't have to.

With Facebook Messenger and chatbot + AI intelligence, you can be accessible and helpful to people with a wide range of questions and then message them back. Once you detect a certain pattern in the most common questions people ask, you can automate Facebook Messenger so it can answer questions based on a decision tree.

If you set up your Facebook Messenger bot correctly, it can also anticipate or filter inquiries people have and break it down into finer points so your prospective customers can get the information they desire.

At the very least, they can get enough information to satisfy them until you follow up and give them more detailed and specific information.

The bottom line...

By using Facebook Messenger and automating it through Facebook Messenger bots, you enable your brand to distinguish itself from the competition.

At a glance, Facebook Messenger bots may seem a bit intimidating, but the truth is that they only take you a couple of minutes to set up. I’ve gone ahead and recorded a quick video showing you how to set up some basic, yet very important messaging settings for your business’ Facebook page.



To ramp up your digital marketing visit our website at www.dominatelocalmarketingsolutions.com