Cupping is Overrated | Shift Break Series

Описание: I love cupping coffee. It is a great way to assess a coffee and learn how to identify defects, attributes, and nuances that allow you to make decisions about buying coffee and how to maintain consistency in roasting. But the issue we have in a lot of coffee is that cupping, a practice designed for the above scenarios, has been miss used in the front of house customer facing world of retail.

Today on Shift Break we will be talking about cupping's place in coffee quality control and what we should be doing instead of cupping to better manage the quality of our coffee and more clearly communicate a coffee's attributes to customers.



RELATED EPISODES:



KEY HOLDER COACHING GROUPS ARE BACK!
Spring 2026 Applications are now open! Become a part of a small focused group of experienced coffee shop owners in this powerful mastermind cohort hosted by Keys to the Shop!
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KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email [email protected] or book a free call now:
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SPONSORS:
Everything you need for back of the house operations
https://rattleware.qualitybystainless...
The best and most revered espresso machines on the planet
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CHAPTERS:
0:00 Intro & Sponsor
2:20 Today's Topic



Intro/Outro Music:
Green Fever by Flash Fluharty on Premium Beat
YouTube ID Code: UFT5U52SR0BNGEHN