Search vs Social: They Are Opposites | AirOps & Andy Crestodina

Описание: Search is about meeting expectations. Social is about breaking them.

Long-form and informative content wins in search because users are goal-oriented. Social rewards bold opinions and scroll-stopping formats because users are bored. A great content strategy means knowing the difference and building with channel fit in mind.

See the full takeaways and recap at: https://www.airops.com/blog/webinar-a...