Disney CEO Bob Iger's new book 'The Ride of a Lifetime' sheds light on how to be chief executive

Описание: When he was a kid he would sit at his family's modest home on Long Island and watch -- like all of us Baby Boomers did - "The Mickey Mouse Club" on ABC. Channel 7.

Could that little boy - Robert Allen Iger from the Nassau County hamlet of Oceanside -- could he have ever dreamed that one day he would be running first ABC and then The Walt Disney Company?

How did it happen? What was it about him that allowed that kind of upward mobility? What did all those executives see in him? Legendary executives like Roone Arledge, Tom Murphy and Michael Eisner?

Oh, and by the way, what's it like to run the biggest entertainment company in the world?

Bob Iger has a new book out, "The Ride of a Lifetime," which might become a kind of case study on how to be a chief executive.

Bill Ritter reports.


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